About me

A designer's soul trapped in a digital marketer's body. Wrestling with giving a voice to both.

I’m a designer trapped in a digital marketer's body, wrestling with giving a voice to both. My mission is to elevate brands to new heights through the power of design and storytelling.
Over the past ten years, I have gained experience in the fields of Brand Communications, Digital Marketing and Digital Design more broadly (covering web design, app design, email design, UI design, graphic design and animation). My self-starter and adaptable nature has been nurtured by working within a variety of different work environments: start ups, corporates, and agencies. Being adaptable has its perks, as evidenced by the broad range of work in my portfolio. Embracing the ever-evolving digital landscape, these days I utilise AI in the ideation of much of my work.
From conceptualization to execution, I employ a holistic approach to digital marketing, integrating web design, social media, content creation, and analytics to drive tangible results for clients. By crafting authentic brand narratives and fostering engaging digital experiences, I empower brands to connect with their audiences on a deeper level, driving brand loyalty and long-term growth.
Combining two types of hats: the digital designer and the digital marketer, I pack lightly. Which means that these days I could be ready for creative thinking, storytelling and strategic insight, all at the drop of a hat.
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