Branding & Campaign Case Study
Faircom
Faircom is a leading Internet Service Provider (ISP) in South Africa providing high-speed & uncapped fibre internet solutions, wireless fibre packages and VoIP connections.
💭 The Problem
Faircom struggled to stand out from competitors and grow their customer base.
⚡️ The Solution
In order to appeal to a broader target market, Faircom needed to revise their brand strategy and identity, as well as invest in top of funnel marketing activities. This called for a clear plan of action and creative thinking.
🫱🏻🫲🏾 The Team
Marketing Manager: Kate dos Santos
Marketing Coordinator: Leoni Classen
Campaign Manager: Katherine de Kok
Graphic Designer: Mikayla Humphries
Animator: Mikayla Humphries
Web Design: Design Bureaux
Marketing Coordinator: Leoni Classen
Campaign Manager: Katherine de Kok
Graphic Designer: Mikayla Humphries
Animator: Mikayla Humphries
Web Design: Design Bureaux
✨ The Outputs
✔️ Print collateral
✔️ Social collateral
✔️ Email collateral
✔️ Landing page
✔️ Updated CI guide
✔️ Social collateral
✔️ Email collateral
✔️ Landing page
✔️ Updated CI guide
✨ The Statistics
Over a period of 3 months, the Faircom website saw an increase of 130% in traffic to their website, as well as a 38% increase in sign ups.
