Branding & Digital Design Case Study
Faircape Sales & Leasing
Faircape Sales & Leasing is a real estate agent offering rental management and property sales in Cape Town.
💭 The Problem
Faircape Sales & Leasing did not have a Corporate Identity manual or a standardized look & feel. From the brand audit it became clear that the digital & physical footprint of the brand needed a much-needed update and brand alignment.
⚡️ The Solution
I led the creative execution of a brand refresh and helped to deliver a standardized brand look and feel across all necessary customer touch points. The relaunch of the new brand look & feel was aided by the launch of Faircape Sales & Leasing's first digital magazine.
Brand Awareness
As part of the digital strategy, I worked with Kate dos Santos (Marketing Manager, Faircape Group) and Katherine de Kok (Campaign Manager, Faircape Group) to create a digital magazine with the objective of increasing brand awareness and credibility. The magazine was distributed both digitally and physically.
