Branding & Digital Design Case Study
43 Air School
43 Air School is a dedicated flying training organization, catering for the private, general commercial, airline and military sectors.
💭 The Problem
43 Air School did not have a standardized look & feel. From the brand audit it became clear that the digital & physical footprint of the brand needed a much-needed update and brand alignment.
⚡️ The Solution
I led the creative execution of a brand refresh and helped to deliver a standardized brand look and feel across all necessary customer touch points. This included ensuring that specified physical and digital representations of the brand (be that on the aviation school’s campus and in digital media) was aligned to the Corporate Identity manual. In addition, I created various marketing collateral such as digital brochures (which were also print-ready), and designs to be used for signage.
This design work consisted not only of brand alignment, but also of conceptual development of the brand in its visual form.
Online Magazine Design & Copyrighting
I designed and edited a digital publication as the first of a series of online magazines published by 43 Air School.