Installation Case Study:
London Design Festival
London Design Festival
Channel Twelve
Channel Twelve is a worldwide, online community helping people explore the multitudes of their creative potential alongside a worldwide community of fellow Questers. This is manifested in the sub brand called Creative Quests.
⚡️ The Project
At this years 20th anniversary of London Design Festival, Channel Twelve created an interactive, time-themed, 12-stop trail in the new creative capital of London: Greenwich Peninsula. Although figures on the number of attendees have yet to be released, to give an idea of foot traffic at this festival, in 2019 it welcomed a record-breaking 600,000 individual visitors from over 75 countries.
✨ The Team
Creative Director: Sam Furness
Creative Producer: Tiz Creel
Graphic Design & Marketing: Mikayla Humphries
Creative Producer: Tiz Creel
Graphic Design & Marketing: Mikayla Humphries
Photographs in this project are courtesy of Georgia Furness. Digital mock ups are courtesy of Mikayla Humphries.
✨ Partner Brands
🤝 London Design Festival
🤝 Design District
🤝 Bureau
🤝 Huddlecraft
🤝 Now Gallery
🤝 Meya
🤝 Dial-An-Ancestor
🤝 Greenwich Peninsula Ecology Park
🤝 Design District
🤝 Bureau
🤝 Huddlecraft
🤝 Now Gallery
🤝 Meya
🤝 Dial-An-Ancestor
🤝 Greenwich Peninsula Ecology Park
🎨 Outputs (Digital & Physical Assets)
✔️ Interactive trail with physical installations
✔️ Print collateral
✔️ Social collateral
✔️ Email collateral
✔️ Print collateral
✔️ Social collateral
✔️ Email collateral
The Creative Quests experience at Design District consisted of two parts:
An Orientation Hub
A room in one of the Design District spaces. This hub acted as the main base and place for people to understand what Creative Quests is all about. It was a playful exhibition space and starting point for the 11-stop timeline trail.
The Timeline Trail
A self-lead participatory trail exploring the concept of time. Over 12 spots, there were simple creative challenges to undertake, designed to make participants think about & interact with time in a different way. Because of its site-specific nature, its intention was to make participants notice things around Greenwich Peninsula that they may have otherwise overlooked.
