Campaign
Huddlecraft
Based in the United Kingdom, Huddlecraft is an organization that uses peer-led approaches to enrich learning, community, culture and change. Huddles are small groups of people, pooling their resources to unlock potential they couldn't unlock by themselves. With great hosting and scaffolding, a Huddle creates a social 'microclimate' conducive to learning, creating and taking action. Huddles come in many shapes and sizes, to suit their theme or purpose. Joining a Huddle gives you the chance to grow to meet a challenge that really matters to you, whether it's something personal, professional, societal or even existential.
✨ The brief
Help launch the new Huddle themes with brand-aligned content across various touch points. Then create social and email content that drives lead generation for the respective Huddles.
⚡️ The outputs
✔️ Social collateral
✔️ Email collateral
✔️ Copywriting
✔️ Animation
✔️ Email collateral
✔️ Copywriting
✔️ Animation
Above: animated social story for Instagram, copywriting & design for Twitter launch.
Above: animation created to show what is possible when you Huddle. We asked 9 Huddle participants, who all completed their Huddles several years ago, to send us a voice note sharing what might never have happened in their lives, if they hadn't huddled. The video features videos and images from previous Huddles and Huddle Camps.
Above: "blob" assets used to represent each Huddle.
Above: typographic treatment of Huddle theme titles.
Above: email banners for Huddle features.
Above: email collateral for campaign launch.
Below: example of an animation for social media to stir interest in a particular Huddle.
