App Prototype Case Study
JEFF Fitness
JEFF is an online fitness community of 80 000+ offering free daily live classes and subscription-based programs with world-class instructors and coaches.
💭 The Problem
Retaining JEFF's customers and measuring their engagement has been difficult, as touch points vary from Whatsapp to Facebook groups.
⚡️ The Solution
The creation of a social fitness app that allows customers to sign up for programs, earn badges, log their exercise and nutrition, and connect with each other and JEFF coaches for accountability.
📱 The Prototype
Below is a small window into the app that I worked on with Jamie Kleyweg (Head of Product Design at JEFF) and other key stakeholders within the tech team at JEFF. I was primarily responsible for branding and UI design.
Below: App view of a customer's personal exercise and nutrition programs. Built into the UX design was the ability to market recommended programs based on the user's profile and their current exercise, nutrition and mindset programs.
Below: App views of a nutrition plan, a recipe and shopping list.
Below left: App view of a user's current active programs.
Below right: App view of an active mindset program that a user is currently enrolled in.
Below left: App view of nutrition program recommendations based on a user's profile.
Below right: App view of an active nutrition program that a user is currently enrolled in.
