Brand Design Case Study
ADQ
ADQ is a sovereign-wealth investor in the United Arab Emirates, with a focus on sustainable investments that deliver financial returns and impact for Abu Dhabi.
💭 The Problem
After undergoing a brand refresh in 2023, ADQ's visual communication System was not fully explored in their brand guide. The brand guide lacked both conceptual and visual demonstration of design asset usage.
⚡️ The Solution
As a contracted Brand Designer for FGS Global, I was brought in to develop visual directions which refined and expanded on brand ADQ’s design and visual communication System.
💼 The team
Creative Director: Olu Dada
Brand Design Lead: Alan Cronje
Brand Designers: Kaeli Justus & Mikayla Humphries (myself)
Brand Design Lead: Alan Cronje
Brand Designers: Kaeli Justus & Mikayla Humphries (myself)
📱 Outputs (Digital & Physical Assets)
✔️ Development of Visual Language options / approaches.
✔️ Updated Brand Guidelines document.
✔️ Updated Brand Guidelines document.
