Design Case Study
BERO
BERO is a premium non-alcoholic beer brand co‑founded by actor Tom Holland and Joe Herman (CEO), launched in October 2024 in the US and rolled out to the UK in early 2025. Holland created it following his decision to quit drinking in January 2022, aiming to provide a tasty, inclusive alternative for social settings.
💼 The team
Agency: pb+j
Project Management: Phoebe Landon, Lindsey Munro
Design: Mikayla Humphries, Izzy Louka
Copy: Bridget Poston
Website Development: Guillermo Katz, Albert Quevedo
Project Management: Phoebe Landon, Lindsey Munro
Design: Mikayla Humphries, Izzy Louka
Copy: Bridget Poston
Website Development: Guillermo Katz, Albert Quevedo
📱 Outputs
✔️ Website designs
✔️ D2C mailers
✔️ Email campaign content development
✔️ Animations
✔️ Paid media
✔️ D2C mailers
✔️ Email campaign content development
✔️ Animations
✔️ Paid media
🏁 Results
Over a period of 6 months, we built and optimised email campaigns and email flows to attribute from 0% to 20% of DTC revenue.
💻 Website design
✉️ D2C Mailers
Animated GIFs
📢 Paid Media
