Branding Case Study
Plant The Seed
Plant the Seed is a company that aims to build the circular economy through offering education and infrastructure to schools and businesses.
đź’Â The Problem
Plant the Seed's visual brand identity was dated and not adaptable enough so as to apply to their developing product set. Plant the Seed also required a complete overhaul of marketing collateral to effectively communicate their full service offering and build brand credibility. These efforts called for conceptual thinking, a clear strategy and various assets in order to be rolled out.
⚡️ The Solution
I was tasked with rolling out the new brand, from communication strategy, logo creation, pattern design, sticker design and additional print collateral, to various landing pages.
📱 Outputs (Digital & Physical Assets)
✔️ Brand Guide
✔️ Logo DesignÂ
✔️ Vector IllustrationsÂ
✔️ Print Collateral
✔️ Logo DesignÂ
✔️ Vector IllustrationsÂ
✔️ Print Collateral
Materiality is an important vehicle to communicate a brand's values and connect emotionally to the end user. If sustainable practices are part of a brand's attributes, its actions must demonstrate that commitment.Â
