Brand Design, Animations & Graphic Design
Standard Bank
As a creative at the agency VML (formerly Wunderman Thompson), I primarily worked with the brand Standard Bank, Africa’s largest bank. Wunderman Thompson is a global creative agency with 90 offices around the world.
👇 My role
Working across Standard Bank's different business units, I was responsible for delivering brand-aligned always-on social content that aims to deliver both resonance and reach. Because target markets vary between business units, the messaging and visuals vary in order to appeal to relevant groups.
I was also involved in the Standard Bank 2023 brand refresh as a Designer. I used AI to craft the new look and feel for photography, as well as creatively applied the new CI through graphic design.
💼 The team
Creative Directors: Francois Botes & Natasha Rose
Art Director: Lyle Anderson
User Interface Designers: Michael Gerard Williams, Lourens Botes, Samantha Anderson
Senior Graphic Designers: Jessica Wright, Samantha Anderson, Mikayla Humphries (myself)
AI artists: Jessica Wright, Mikayla Humphries (myself).
Animators: Lourens Botes, Michael Gerard Williams, Mikayla Humphries (myself)
Art Director: Lyle Anderson
User Interface Designers: Michael Gerard Williams, Lourens Botes, Samantha Anderson
Senior Graphic Designers: Jessica Wright, Samantha Anderson, Mikayla Humphries (myself)
AI artists: Jessica Wright, Mikayla Humphries (myself).
Animators: Lourens Botes, Michael Gerard Williams, Mikayla Humphries (myself)
🎨 The Outputs
