Branding & Prototype Case Study
LINK: A Mobility Industry Marketplace
💭 The Problem
Connecting towns, cities and countries through value-adding, sustainable, cost-effective solutions has been a challenge as players in this field do not communicate well with each other.
⚡️ The Solution
The creation of the first marketplace connecting businesses, funders and government to help solve mobility industry problems.
💻 The Prototype
Below is the draft of the landing page and marketplace.
🏁 Branding
Starting with the concept of connection, the word "LINK" came up as a departure point for exploring the visual identity and brand of the product. The shape of the brand mark was developed as a combination of a chain link 🔗 and a train line / road 🚊.
